Start with the history of a company that has been around for over 100 years, and began in order to develop a better two-wheeled bicycle, and you have Harley Davidson motorcycles. The spirit and creativity that it took to develop a bicycle that did not have to be pedaled has transformed into a culture unto itself. In 1903 William Harley and Arthur Davidson, along with the help of Arthur's brothers, Walter and William, produced the first three Harley Davidson motorcycles. Their first customers were law enforcement agencies and government contracts during WWI and WWII. In fact, orders from Allied forces during WWII enabled the company to be one of two motorcycle manufacturers to survive during the Great Depression with orders of 90,000 machines!
It is likely that this entrepreneurial innovation has carried over to the Harley Davidson creed. The creed speaks of independence, commitment, integrity, excellence, and teamwork among owners and riders of Harley Davidson motorcycles. These definitions could describe the personality traits of a Harley Davidson rider.
Typically, they are free-spirited and determined individuals who are non-conformists. Although many may be white collar executives during the week, they are subscribers to and adhere to the "Live to Ride, Ride to Live" philosophy. This phrase is the most popular tattoo that Harley Davidson riders display. Others are patriotic themes with stars and stripes, eagles, and other images of strength and freedom.
The sound that the 61 cubic inch overhead valve engine of a Harley Davidson makes sets it apart from any other motorcycle out there. It is distinctive, just like the array of tattoos one can see on the bodies of riders. However, there are those who will not make the total commitment to the permanent stain and will don the temporary images or wear the long sleeved t-shirts that are available at any Harley Davidson store.

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